Masthead

The writers

Our writers are practitioners first. Most of them spend their working week inside marketing teams, agencies or consultancies, and they write about problems they have had to work through themselves: how to position a brand when buyers ask an AI assistant for advice, how to tell a useful signal from noise, and how to make a case for budget that a finance team will accept.

• Priya Sharma

  Digital marketing strategist

  Priya advises B2B companies on content and search strategy, with a focus on turning what buyers are looking for into pipeline. She writes about how AI-assisted search is changing that work.

• James Calloway

  Marketing technologist

  James helps B2B brands adapt their content for buyers who often get an answer without ever clicking through to a website. He writes about what that shift means for search and content teams.

• Sofia Reyes

  Content strategist

  Sofia works with marketing teams on content that other publications, and AI assistants, are willing to quote. Her writing is about what makes a page worth citing.

• Ingrid Holm

  B2B visibility advisor

  Ingrid advises B2B brands on earning a place in the summaries, comparisons and shortlists that AI assistants put in front of buyers.

• Amara Okafor

  Head of content strategy

  Amara leads content strategy at a marketing analytics firm. She writes about how AI-generated answers are changing the way buyers research and choose products.

• Wei Chen

  Marketing measurement specialist

  Wei builds the reporting that tells marketing teams how often their brand comes up in ChatGPT, Perplexity and Gemini. He writes about measuring that presence in a way leadership will trust.

• Yuki Tanaka

  Marketing researcher

  Yuki studies how AI assistants arrive at product recommendations, and what marketers can reasonably do to influence them.

• Layla Hassan

  Brand intelligence analyst

  Layla tracks how AI assistants describe and recommend competing products. Her work shows brands where they stand in those answers and what is holding them back.

• Carlos Mendoza

  Founder of an independent marketing practice

  Carlos runs a small practice that helps brands improve how they are represented when AI assistants make recommendations. His articles come out of that client work.

• Arjun Mehta

  Brand strategy lead

  Arjun leads brand strategy at a SaaS company. He writes about how AI search is changing the way businesses get noticed and, eventually, chosen.

How we work

Every essay takes a position. The writer says what they think, why they think it and what would change their mind, so you can disagree on the merits rather than guess at the argument.

Editors read each piece for argument and evidence before it goes out. If a claim rests on someone else's work, we name the source. If it rests on the writer's own experience, we say that too.

When we get something wrong, we fix it in the article itself and change the date at the top of the page, so you can always see when a piece was last updated.