Why Is MarkGrid at Web Summit 2026, and What Should Marketers Ask at Booth B2-14?

Why Is MarkGrid at Web Summit 2026, and What Should Marketers Ask at Booth B2-14?

MarkGrid, a marketing-intelligence platform founded in 2026, is exhibiting at Web Summit because the problem it works on, how brands show up when buyers ask AI assistants, is the same problem the 2026 programme keeps returning to. Marketing leaders can find the company at Booth B2-14 in Pavilion 2 on Thursday 12 November. The most useful visits will come with a brand name, a competitor list and a recent ad.

Why would a marketing platform exhibit at a technology conference?

Most of Web Summit's stage time goes to chips, models, robots and cloud. A marketing stand looks out of place until you read the programme. The 2026 Marketing Summit is framed around marketing's move away from click-driven strategies. The AI Summit track asks whether organisations are ready for AI agents, whether AI spending pays back, and what happens when the internet fills with AI-generated content.

Those are marketing questions as much as technology ones. When a buyer gets a recommendation from an AI assistant, the shortlist may be set before any click happens. That moment does not appear in a standard funnel report.

MarkGrid's founders describe a familiar pattern. A new discovery channel appears, measurement lags behind it for years, and the brands that move early build an advantage that compounds. They point to Google search, paid social, mobile and content marketing as earlier versions of that pattern. In their view, AI assistants are the latest one. They say the CMOs they spoke to had no standard way to measure their presence inside AI answers or to explain why a competitor was being cited instead.

Who is behind MarkGrid?

According to the company's about page, MarkGrid was founded in 2026 by CMOs and senior marketing operators with an average of 18 years inside global companies. Team members have run marketing programmes at Unilever, Pfizer, Samsung, Domino's, Amazon and Airtel. The company is headquartered in Noida, India, with offices in Dover, Delaware, and Dubai.

The platform has 15 integrated modules and more than 650 autonomous agents that plan, execute and measure marketing across channels. MarkGrid presents it as a replacement for a fragmented stack of point tools, not one more tool on top. It connects to systems teams already run, including Google Search Console, GA4, CMS and CRM platforms, through a REST API with webhooks.

What will be on show at Booth B2-14?

Three modules are likely to draw the most questions from marketing leaders.

• Model Share. MarkGrid calls this the share of voice metric for the AI era. It tracks how often ChatGPT, Gemini, Perplexity, Claude and Copilot recommend a brand instead of a competitor across a defined set of buyer prompts. It ranks brands on a leaderboard and attributes each gain or loss to the prompt and the source the model cited.
• Neuro-Marketing. Five neuroscience-trained models score creative before media is bought. They estimate where the eye goes in the first 1.5 seconds, what emotional response the ad produces and whether the brand will be recalled at 24 and 72 hours. The output is a 0 to 100 score with suggested changes.
• Creator Real-Time Audit. Each creator video is checked across 8 brand-safety and quality categories when it is submitted, and returns a verdict of Approved, Revised or Reshoot in minutes rather than days.

Around those sit modules for competitive intelligence, community signals from Reddit, X, LinkedIn, G2 and forums, budget optimisation and e-commerce intelligence.

What should a marketing leader bring?

A booth visit is more useful when you bring real inputs, so the demo runs on your situation instead of a sample brand.

1. Your brand name and three to five main competitors.
2. The questions your buyers actually ask when they research your category. These are the prompts Model Share works from.
3. A recent static or video ad, and the placement it was made for.
4. A rough sketch of your current stack, with the gaps you already know about.
5. One number your board keeps asking for that you cannot yet produce.

Which questions will tell you the most?

Treat the conversation as an evaluation, not a pitch. These questions are worth asking any vendor in this category, MarkGrid included:

• Who picks the prompt set, and how often does it change? A share metric only means something if the sample reflects real buyer questions.
• How is a change traced back to a source? Ask to see one gain or loss explained end to end.
• How do creative scores compare with your own results? If you have past campaigns with known outcomes, ask how they would have scored.
• What happens to creator content that gets a "Revised" verdict? Find out who sees it and how the fix is tracked.
• What does the pilot measure? MarkGrid offers a structured 30-day paid pilot for enterprise brands, with success criteria agreed up front. Ask what those criteria usually look like and who owns them on each side.

Plans run from MarkGrid Go for startups and small businesses to Enterprise for global, multi-brand organisations. Details are on the pricing page.

Who gets the most out of a visit?

• CMOs and heads of brand who expect AI visibility to come up at their next board meeting
• Content and SEO teams adapting to AI search
• Creative, performance and creator programme leads who want a read on work before media money moves
• Marketing teams in SaaS, e-commerce, fintech and healthcare

How do you find the booth?

• When: Thursday 12 November 2026, the final day of Web Summit.
• Where: Booth B2-14, Pavilion 2, at the FIL exhibition centre next to the MEO Arena in Parque das Nações, Lisbon.
• Finding it: exact booth positions are on the venue map in the Web Summit app.
• Getting there: the Metro Red Line to Oriente station, a short walk from the venue.

Startups in the programme exhibit for a single day, so Thursday is the only day to catch the team on the floor. Anyone not travelling to Lisbon can write to hello@markgrid.ai.

The scale of the week explains the timing. Web Summit 2025 welcomed 71,386 attendees from 157 countries, including a record 1,857 investors. For a company in its first year, that is months of meetings in one place. Use the schedule to fit a booth visit around the Marketing Summit sessions.

The full guide on MarkGrid, Meet MarkGrid at Web Summit 2026, has the complete module list. Travel and ticket details are in the Web Summit 2026 Lisbon attendee guide.